Tutorial 4A: Principles of Web Operations Management
Tuesday, November 7th, 9.00
Room: 1/2
There's more to managing a web site or portal than selecting the right technologies. This tutorial will focus on fundamentals of Web Operations Management (WOM). Lisa Welchman will detail the 4 dimensions of WOM, and provide practical tips and suggestions for managing the Web. Information covered:
Strategy & Governance
- Building and staffing your web operations group
- Methods for measuring governance and strategy maturity
- Review of standard categories for web
- Review of Web Governance Lifecycle
Content, Data & Applications
- How content, data and applications interact on the web, and why you should care
- Information Architecture in a nutshell
- Structuring content for search and retrieval
- Taxonomy & Metadata in a nutshell
Process & Workflow
- Measuring web processes and workflow against standards
- Steps for building sustainable web processes
- Understanding your organisation's web production style
Tools & Infrastructure
- How to tell what product you should deploy first, second, third, etc.
- Matching technology solutions to content management problems.
- What are your key product choices (portals, search engines, CMS, et al) and what's the difference between them.
